Sean "Diddy" Combs, also known as Puff Daddy, P. Diddy, and now simply Diddy, is a multi-faceted American entertainment mogul. He rose to prominence in the 1990s as a rapper, record producer, and founder of Bad Boy Records, launching the careers of artists like The Notorious B.I.G. and Mary J. Blige. Beyond music, Diddy has ventured into fashion with his Sean John clothing line, acting, and various business ventures, including a tequila brand and Revolt TV, a media company focused on music and culture. He is known for his entrepreneurial spirit and significant influence on hip-hop and popular culture.