Pedro Rivera is a Mexican-American singer, songwriter, actor, and producer, best known for his contributions to the regional Mexican music genre, particularly banda and norteño. He is the patriarch of the Rivera family, which includes his late daughter, the iconic singer Jenni Rivera, and his sons Lupillo Rivera and Juan Rivera, who are also successful musicians. While he has enjoyed a long and prolific career as a singer and songwriter himself, he is arguably more recognized for his role in managing and producing the careers of his children and other artists through his record label, Cintas Acuario. He has been a significant figure in shaping the landscape of contemporary Mexican music.
