In 2024, Chick-fil-A faced criticism for offering volunteer opportunities to employees at local organizations on Juneteenth in exchange for pay, rather than observing the holiday with a day off. This sparked debate online, with some viewing it as an insensitive attempt to capitalize on the holiday while others defended it as a way for employees to contribute to their communities. Chick-fil-A clarified that participation was voluntary and that they offered various volunteer opportunities throughout the year. The incident highlighted the ongoing discussion surrounding corporate recognition and observance of Juneteenth.