In printing and publishing, "offset" refers to a common printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. This indirect method allows for sharper and cleaner images compared to direct printing, as the flexible rubber conforms better to the texture of the printing surface, especially paper. Offset printing is widely used for mass production of newspapers, magazines, books, and packaging due to its cost-effectiveness and ability to produce high-quality results on a variety of materials.
