Generation Z, often shortened to Gen Z, encompasses individuals born roughly between 1997 and 2012. As the first generation to grow up entirely in the digital age, they are characterized by their fluency with technology, social media, and the internet. This has shaped their communication styles, access to information, and perspectives on the world. Gen Z is known for being entrepreneurial, digitally native, and socially conscious, often advocating for issues like climate change, social justice, and mental health awareness. Their experiences have been heavily influenced by events like the 2008 financial crisis, the rise of social media, and global events like the COVID-19 pandemic.